Purpose of Archetypes

In the Studio UI

Archetypes serve as practical tools within the Studio interface by:

  • Providing preset personality configurations for digital personas.

  • Simplifying the Character creation process for non-expert users.

  • Allowing users to quickly assign a personality profile while keeping customization options open.

From a Psychological Perspective

Archetypes also play a foundational role in shaping persona psychology by:

  • Helping define consistent personality traits across different personas.

  • Aligning with specific Drivers (motivations) that influence persona behavior.

  • Supporting realistic and structured personality development.